Lecturers from the University of Dubrovnik Delivered Lectures at the UNWE
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During the lectures on Marketing Planning led by Chief Assist. Dr. Borislava Stoimenova the cultural heritage market in the Republic of Croatia was examined by Assoc. Prof. Katya Bakiya who also presented the strategies and tactics for promoting various cultural sites in Dubrovnik. The House of Marin Drzic was considered as a multifunctional site - monument, theatre, museum, historical archive and gallery attracting visitors from all over the world. Assoc. Prof. Bakiya paid special attention to the marketing activities that raise awareness and interest of tourists to the site.