Lecturers from the University of Dubrovnik Delivered Lectures at the UNWE

In the period of 20-24 February 2023 guest lecturers at the UNWE Marketing and Strategic Planning Department were Prof. Dr. Ivona Raguz and Assoc. Prof. Dr. Katya Bakiya from the University of Dubrovnik, Republic of Croatia. They visited Bulgaria within the frameworks of the EU Erasmus+ Programme for exchange of lecturers and delivered a series of lectures to the students of speciality Marketing and Strategic Planning taught in English.

During the lectures on Marketing Planning led by Chief Assist. Dr. Borislava Stoimenova the cultural heritage market in the Republic of Croatia was examined by Assoc. Prof. Katya Bakiya who also presented the strategies and tactics for promoting various cultural sites in Dubrovnik. The House of Marin Drzic was considered as a multifunctional site - monument, theatre, museum, historical archive and gallery attracting visitors from all over the world. Assoc. Prof. Bakiya paid special attention to the marketing activities that raise awareness and interest of tourists to the site.