Prof. Carlos Flavian about the Role of Artificial Intelligence and Virtual Reality

The lecture was dedicated to the role of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) for companies' activity. Prof. Flavian outlined the main areas of advantages but also the disadvantages and challenges for companies and consumers that arise from the development of ICT in Industry 4.0. Issues of a strategic nature were highlighted which the observed technological progress in the form of AI, VR and AR, pose and require to be profoundly analyzed and discussed. In particular, these are issues raised by the change in the working environment of companies and its impact on the relations between companies and consumers; issues raised by the relations between the forms of AI and the moral and ethical norms as a factor of human behaviour; issues about guaranteeing the rights of consumers at meetings with the forms of AI.