International Conference on the CSR – Convergence of Discourses, Diversity of Practices

A wide discussion on this new and complex topic is organized for the first time at the UNWE. It is an opportunity to share ideas of its successful implementation by the business, declared Assoc. Prof. Dr. Elka Vasileva from the Economics of Natural Resources Department and associate member of LAREQUOI (in the picture below).

Prof. D.Sc.(Econ.) Plamen Mishev, Dean of the Business Faculty and Head of the Economics of Natural Resources Department outlined the necessity to find out the appropriate approach for successful implementation of CSR concept by the business.

As initiator and founder of the cooperation between the three universities Prof. Gilles Rouet, Director of LAREQUOI defined the main challenge to the future scientific research development: finding out the precise methodology to impose statistical and marketing approaches for implementation of CSR concept by the business to achieve economic success.

Prof. Mourad Attarca from the University of Versailles (in the picture below) emphasized that in France the work with non-governmental organizations for finding out methods to impose the marketing approach for implementation of CSR concept by the business had already been started.

In the opening of the Conference took also part Darina Georgieva, Executive Director of the Bulgarian Network of the UN Global Compact. According to her the successful cooperation between the UNWE, University of Versailles and Matej Bel University contributes to the correct adoption of CSR concept by the business and students as well as to the convergence of business and science.

During the Conference four thematic fields were discussed: CSR discourses, CSR targeting, diversity of CSR practices and the CSR strategic reality.