Academic Lecture by Assoc. Prof. Dr. Alexander Hristov on the Marketing, Shopping, Malls and Happiness

The shopping very often develops a consuming culture in the people. The consumers are those who determine the market success of companies. The shopping is not always a selfish necessity. It is the way to make our lives and our relative lives better, outlined the lecturer. “We are surrounded by facts and truths that we can use to promote certain products and present them in the best and most interesting way. So one of the modern marketing tasks is to make the consumers choice more informed and the mechanism itself – more perfect and thus to make us a little bit happier. We can be happy when we have choice, having no choice is totalitarianism. The marketing objective is to contribute to the human happiness creating all kind of conveniences and experiences related to the shopping”, added the lecturer.