Meeting-Discussion on The New Marketing and Modern Consumer

A meeting-discussion with Assoc. Prof. Dr. Veselin Blagoev on the New Marketing gathered together lecturers and students at the Ceremonial Hall of the university. The event was organized by the Marketing and Strategic Planning Club.

Assoc. Prof. Dr. Veselin Blagoev, Chairman of the Bulgarian Marketing Association, experienced lecturer, consultant and author of books and publications, examined to audience the modern trends in the marketing development. He reviewed the evolution from “a gram, penny, centimetre” to the modern conditions dictating the marketing as a business and not as a managerial function. In his presentation he outlined both most important sides of the new marketing – the cultural factors and the new technologies impact. Assoc. Prof. Blagoev examined by specific facts the new cultural environment of the modern consumer and showed the new cultural world map of 49 countries and clusters of 10 cultural factors. He paid a special attention to the globalization, multicultural marketing, the brand as a main marketing instrument, the interaction culture-advertising.

Assoc Prof. Blagoev during his presentation

The lecturer explained also the new technologies impact in the total complex of the e-marketing, made a comparison between the classical and electronic marketing communications as he outlined that the modern consumer has already lived in a virtual world. Assoc. Prof. Blagoev also pointed out that the electronic trade had rearranged the market and he examined the advantages and disadvantages of the e-marketing. In the presentation was also paid a special attention to the marketing in the social networks, the subliminal advertising and the so-called tribal marketing.

The students at the Ceremonial Hall

The Marketing and Strategic Planning Club bestowed Honorary Diploma on Assoc. Prof. Dr. Veselin Blagoev for his interesting lecture (in the picture below).