Business Case - the Procter&Gamble Challenge

Procter&Gamble - Bulgaria challenged the students from the Master's degree programmes Marketing with specialization Brand Management and Strategic Marketing to develop and present a strategy for the introduction of two innovative products from the product line of the brand Mr. Proper combining environmental friendliness and cleaning power.

Participants in the P&G Challenge

The students were given a real case study in advance requiring analytical and creative thinking and solutions.

The final presentation of the ideas and proposals of the Master`s degree students, led by Prof. Dr. Galina Mladenova, was attended by Andrey Avramov - Director of Business Planning and Strategies/MS&P Director Home Care, Asie Mustafa - Senior Manager Design, Buyer Focused/SBD and SDO Senior Manager, Desislava Stoyanova - Brand Manager, Prof. Dr. Tsvetana Stoyanova, Vice-Rector for Institutional and Business Cooperation and Student Policies.

Prof. Dr. Galina Mladenova, Prof. Dr. Tsvetana Stoyanova, Andrey Avramov, Asie Mustafa-Desislava Stoyanova /from the right to the left/ at the opening of the event

Prof. Dr. Tsvetana Stoyanova welcomed the participants and outlined that the business has always been part of the educational process at the UNWE, most of the lecturers are also managers. She pointed out that 98% of the graduates find successful realization at the labor market. It is no coincidence that for several consecutive years the UNWE has won the employers' award for the best partner of the business. Prof. Stoyanova also expressed thankfulness to Prof. Mladenova, the student's mentor, for the guidance she provided them during the development of the solutions.

In the rival competition, the presentations of participants listened with great interest. The jury had difficulties in determining the team winner because according to the words of Mr. Andrey Avramov, the Procter & Gamble's team could extract useful ideas and solutions from each presentation. The final winner was the team from the Master`s degree programme Marketing with specialization Brand Management consisting of Antonia Katsarska, Kalina Shushlina, and Yana Vassileva.

The winners