Google Ads Certification Course

For a fourth consecutive year Google AdWords Certification Course was organized and held by the Marketing and Strategic Planning Department. It provided the opportunity for students to know about the dynamically developing advertising platform of Google - Google Ads.

Google AdWords Academy was opened by Prof. Dr. Hristo Katrandzhiev, Head of the Marketing and Strategic Planning Department (in the picture below).

The first module - Google AdWords Fundamentals – was devoted to the digital marketing. The second module was focused on the advertisement and marketing for web search engines - Google AdWords Search Certification and the final third module was about the dynamically developing advertising in the display network and online video advertising - Google AdWords Display Certification and Google AdWords Video Certification.

The event was held on three consecutive Saturdays and the lecturer was Assist. Spasimir Tsvetkov (in the picture below).

The lecturer presented the theoretical framework of Google advertising platform and made practical demonstration of part of the AdWords instruments. The following topics included Google AdWords Advanced Search and Google AdWords Display and Video. 

The Certification Course gives an opportunity for participating students to pass online examination and obtain internationally recognized certificate by Google that provides them excellent chances to find a job in Bulgaria and abroad.

More than 120 students attended the Certification Course so they could apply for an internship at leading companies.