Opened Lecture on The Five Roads of Innovations to The Market

The question is not whether to invest, the question is to invest in what, emphasized Mincheva. According to her words the generating and selection of qualitative ideas had been exclusively important for the innovation to reach the market. There are several major ways of generating ideas at the international organizations such as UniCredit Bulbank. They are the partnership with the IT companies and startup companies, change of good practices at group level, change of good practices outside the organization, idea generated at lower level in the organization.