National Marketing Olympiad 2016

At the opening of the Olympiad attended the Rector of UNWE Prof. D.Sc.(Econ.) Statty Stattev, Prof. Dr. Simeon Zhelev, Dean of the Management and Administration Faculty, Assoc. Prof. Dr. Pencho Ivanov, Head of the Marketing and Strategic Planning Department, Assoc. Prof. Dr. Galina Mladenova, Sofia Popova, Brand Manager of Aroma company, lecturers, students and guests. 

“My presence here is not occasional. I remember 2009 when the idea of this event has arose so together with the colleagues from the Department under the management of Assoc. Prof. Ivanov we started the initiative full of enthusiasm”, said the Rector. “I am pleased that over the years the initiative has developed because in our times it is very difficult to create traditions”, emphasized Prof. Stattev. He also outlined the confirmed and prestigious companies which took part in the Olympiad preparing the cases for the competition.   

Prof. Stattev expressed his thankfulness to Sofia Popova and her team for the preparation of the case. “We will continue working over this contest. The UNWE is a prestigious business university as well as the largest one by numbers in the country. We expect the number of our students to come up to 22 thousand. I want to stimulate the organizers of the Forum to begin the preparation for the next Olympiad and turn it into an international one”, ended his greeting speech the Rector. 

“We have gathered here to detach the best student in marketing from the best ones. In the ancient Olympiad Games the participants had measured their physical strengths and skills but today and tomorrow you will measure your intellectual strengths and skills, your analytic capability, creativity, inquisitiveness and resourcefulness”, outlined Assoc. Prof. Mladenova. She expressed her thankfulness to the UNWE Managing Body for their support, help and care to encourage the creative work of students. She thanked also to the marketing specialists from Aroma because according to her words they had participated enthusiastically in the preparation of the case. Assoc. Prof. Mladenova emphasized on the strong motivation of related Departments and participants in the Olympiad. 

“We have prepared for you a very difficult case but it will allow you to exercise your creativity and show the entire knowledge you have acquired over the years of study”, declared Popova. “You will work over a real case which is also worked by our marketing team preparing to placement new products at the moment. We expect your decisions with interest”, added Popova. 

After the official opening of the Olympiad students started their work over the case.