Business Case - the Procter&Gamble Challenge
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In the rival competition, the presentations of participants listened with great interest. The jury had difficulties in determining the team winner because according to the words of Mr. Andrey Avramov, the Procter & Gamble's team could extract useful ideas and solutions from each presentation. The final winner was the team from the Master`s degree programme Marketing with specialization Brand Management consisting of Antonia Katsarska, Kalina Shushlina, and Yana Vassileva.