Business Case - the Procter&Gamble Challenge

Procter&Gamble - Bulgaria challenged the students from the Master's degree programmes Marketing with specialization Brand Management and Strategic Marketing to develop and present a strategy for the introduction of two innovative products from the product line of the brand Mr. Proper combining environmental friendliness and cleaning power.

The final presentation of the ideas and proposals of the Master`s degree students, led by Prof. Dr. Galina Mladenova, was attended by Andrey Avramov - Director of Business Planning and Strategies/MS&P Director Home Care, Asie Mustafa - Senior Manager Design, Buyer Focused/SBD and SDO Senior Manager, Desislava Stoyanova - Brand Manager, Prof. Dr. Tsvetana Stoyanova, Vice-Rector for Institutional and Business Cooperation and Student Policies.

In the rival competition, the presentations of participants listened with great interest. The jury had difficulties in determining the team winner because according to the words of Mr. Andrey Avramov, the Procter & Gamble's team could extract useful ideas and solutions from each presentation. The final winner was the team from the Master`s degree programme Marketing with specialization Brand Management consisting of Antonia Katsarska, Kalina Shushlina, and Yana Vassileva.