Seven Steps to Double Your Business

Nikolov outlined the important steps in the process of decision making for the small business. He emphasized on some important mistakes made by the people – the lack of focus to a certain group of clients, unclear messages, lack of distinctive elements, underestimation of service and low prices, etc. Nowadays it is hard for the business owners to attract the client attention because of the surfeit of information. The difference between the potential and the real client is enormous because lots of our meetings finish without having a deal, added the consultant. According to his words it is important to generate references by the current and past clients to innovate the business.