Lecturers from The UNWE Were Awarded for The Most Innovative Report during A Conference in London

In the beginning of July an International Conference on Contemporary Marketing Issues was held in London. In the Scientific Forum took part more than 30 countries as the USA, Canada, Australia, China, Argentina, etc.

Prof. Simeon Zhelev and Dr. Elena Kostadinova with the Certificate from the Forum

Prof. Dr. Simeon Zhelev and Assist. Dr. Elena Kostadinova from the Marketing and Strategic Planning Department presented a report on the Solely Loyal Households which was awarded as the most innovative one during the Conference. Concerning the loyalty of separate households to the trade mark the report provoked an active discussion. It was defined as innovative paper featuring an interesting perspective on the issue.

The Certificate from the Forum