The Third International Scientific Conference on the Strategic Planning and Marketing in Digital World Welcomed 153 Scientists and Researchers from 17 Universities

The Marketing and Strategic Planning Department celebrated 75 years of the establishment of specialty Planning, 70 years of the Marketing and Strategic Planning Department and 30 years of specialty Marketing. On this occasion several events were held in two days. On the first day in Maxima Aula it took place the official opening with the participation of the Rector of UNWE Prof. Dr. Dimitar Dimitrov as well as a special panel for students where they were solving a case study set by Coca-Cola Hellenic Bottling Company. During the opening of the Third International Conference on the Strategic Planning and Marketing in Digital World the new edition of the book Automated System for the National Economy Management by the doyen of the Department Acad. Evgeny Mateev was presented.

For the organizers of the Conference this year's edition is special not only because of its status as a main event in the jubilee celebrations under the title One Department, Three Jubilees but also because of the increased interest from foreign universities and businesses.

Prof. Hristo Katrandzhiev, Dr. Lucia Pizzichini, Dr. Andrea Sabatini, Dr. Federica Pascucci from Università Politecnica delle Marche – Italy

Prof. Dr. Hristo Katrandzhiev, Head of the Marketing and Strategic Planning Department, opened the Conference expressing his gratitude to the Rector of UNWE: "For me and my colleagues from the Marketing and Strategic Planning Department, it is an honour and responsibility to host one of the largest conferences organized at the UNWE. On behalf of all of us, I would like to express thankfulness to the Rector Prof. Dr. Dimitar Dimitrov and Assoc. Prof. D.Sc. Michail Musov, Vice Rector for Research and International Affairs, who created a sustainable environment for the organization of scientific forums like today's. This allows us to become better and better with each passing year which is also evident from the increased interest in this event. I am pleased to share with our guests that this year we have 153 participants from 17 universities from 8 countries, who will present 94 reports in the two days of the Conference". Prof. Katrandzhiev also welcomed the new co-organizers of the Conference – the Police Academy of Czech Republic in Prague and Devi Ahilya Vishvavidyalaya University – Indore, India, on whose behalf greetings were presented by Dr. Vishakha Kutumbale.

The main plenary report was delivered by Prof. Carlos Flavian, professor at the University of Zaragoza, Head of the METODO Research Laboratory and author of studies that fall into the top 1% of the most cited works on the Web of Science in the last decade. He intrigued the participants with the topic Beyond the Uncanny Valley Challenge: Designing AI-Based Services to Enhance Consumer Experience.

As part of the celebrations it was presented the jubilee edition of the book Automated System for the National Economy Management by Acad. Evgeny Mateev which is relevant even nowadays.

Prof. D.Sc. Vasil Manov, Prof. Hristo Katrandzhiev

The book Automated System for the National Economy Management and the statuette of Prof. Stefan Bobchev which the Rector of UNWE awarded to Prof. Katrandzhiev