The BTA Director General Delivered a Public Lecture to Students of Media and Public Communications Department
The Future of the News was the topic of the public lecture delivered by the Director General of Bulgarian News Agency /BTA/ Kiril Valchev to students from the Media and Public Communications Department.
The event is part of the lecture series Media Classes organized by the Media and Public Communications Department for the 6th consecutive year. The Department invites proven professionals, media executives, lecturers, scholars from Bulgaria and abroad to deliver lectures to its Bachelor`s, Master`s and Doctoral degree students.
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| Assoc. Prof. Dr. Stela Angova, Head of the Media and Public Communications Department, Kiril Valchev, BTA Director General, Prof. Dr. Dimitar Dimitrov, Rector of UNWE |
The Rector of UNWE Prof. Dr. Dimitar Dimitrov expressed thankfulness to the Director General of BTA for the partnership that both institutions have been implementing for years, for the internships organized at the BTA, for the trainings and lectures delivered. "It is a very good initiative of the Department, which is now a UNESCO Chair, and it is a pleasure for me to open the lecture by Kiril Valchev who have supported our partnership since the first day he was elected as Executive Director", said Prof. Dimitrov.
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| Prof. Dr. Dimitar Dimitrov |
"We are very happy that the first lecture for this 6th year is by Kiril Valchev elected by the National Assembly in 2021 as Executive Director of BTA - a Bulgarian journalist and lawyer in the field of intellectual property law, a man with great experience who has worked at Darik Radio and Deutsche Welle”, presented the lecturer the Head of the Media and Public Communications Department Assoc. Prof. Dr. Stela Angova.
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| Assoc. Prof. Dr. Stela Angova |
Kiril Valchev began his lecture with an introduction about the establishment of news agencies, as the Bulgarian News Agency is one of the first agencies established in 1898. He explained the main functions of BTA which are to collect information from abroad and provide it to the Bulgarian media, to transmit information abroad about Bulgaria in English and to collect information from Bulgaria about Bulgaria. "That is why the BTA has correspondents in all large cities, and for the past two years we have also created two new specialized editorial offices - Culture, Education and Science and Economy", pointed out Mr. Valchev.
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| Kiril Valchev |
Regarding his topic about The Future of the News he emphasized on the great change that has taken place since the advent of the Internet. Before the Internet, news agencies sold news to the media, "whoever has money buys information" but through the free access to all information, the business model changes. "Media has long played the role of schools unlike schools which provide knowledge of yesterday, media provides knowledge for today. News must be real, it must be verifiable, it must have a source and this principle is observed at the BTA", said Mr. Valchev.
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He also examined the great danger of creating news from non-media without checks and a clear source and without responsibility.
"The future of the news, and this future has already come, is in the open access news which must be real, must bring knowledge for today, carrying the experience of the past, and must unite us as a community", summarized the topic Mr. Valchev.
