Prof. D.Sc. Lyubomir Stoykov Was Awarded the BNT Prize for the Sweetest Storyteller of 2021

Wednesday, 12 January 2022 13:50

On the eve of 2022, the Academy “100% Awake” awarded its annual prizes for the second time. The awards of the Bulgarian National Television, respectively of the popular TV talk show "100% Awake" were announced at a stylish and at the same time fun ceremony led by the hosts of the TV show Maria Andonova and Stefan Shterev. In the category "The Sweetest Storyteller" of 2021 the prize was awarded to the longstanding lecturer at the Media and Social Communications Department of UNWE - Prof. D.Sc.Lyubomir Stoykov - regular commentator for the rubric "The Politicians' Show". Among the remaining laureates of the Academy "100% Awake" for the past year stood out the Bulgarian Rhythmic Gymnastics Ensemble - Champion in the Olympic Games in Tokyo, Prof. Nikolay Ovcharov, Ivet Goranova, Dr. Nikola Kerekov, Harry Agopyan, Yavor Denchev, etc.

In 2021 during his television visits in the show "100% Awake" Prof. D.Sc. Lyubomir Stoykov - creator and Scientific Supervisor of the Master Degree Programme in PR at the UNWE, get the spectators to know about the so-called “politainment” /the interpenetration of politics and entertainment/ and shared unknown and little-known facts about the personal lives, scandals and oddities of such world political leaders as Angela Merkel and Vladimir Putin, Donald Trump and Joe Biden, Winston Churchill and Franklin D. Roosevelt, Adolf Hitler and Joseph W. Stalin, Margaret Thatcher and Theresa May, Nelson Mandela and Elizabeth II, Ronald Reagan and Mikhail Gorbachev, Silvio Berlunskoni and Boris Johnson and others. The famous university lecturer and expert of image and style spoke fascinatingly and sweetly about the love secrets of politicians, their jokes and comic moments, their clothes and accessories, their favorite dishes, gifts and hobbies. But Prof. Lyubomir Stoykov did not fail to be ironic, sarcastic and sharply critical when he criticized the double standards in political communication. He lined up his ranking for the style and stylelessness in the election campaigns and made a rating of the biggest political blunders of the year.

In his thankfulness speech after the award ceremony, Prof. Lyubomir Stoykov said: "Thank you very much for the award " The Sweetest Storyteller" of the Academy "100% Awake"! At a time when it is increasingly valued the so-called "storytelling" and the ability to tell stories, this prize is especially special to me. I am glad that I was nominated exatly in this category, because what you say is important, but how you say it is no less important. Without sweet talk, the conversation is deprived of its pleasure, of its persuasiveness. But you can't be  sweet-spoking if there is no one to motivate you. Thank you for the inspiration to the charismatic presenters Maria and Stefan as well as to the large audience of “100% Awake” - one of the most popular TV shows on BNT. I wish you a bright Christmas and a blessed New Year. The sympathy is mutual!”


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