Strategic Perspective of Corporate Social Responsibility

Abstract

Corporate Social Responsibility (CSR) is a major concern for companies, policy makers and researchers. In recent years scientists and managers have devoted greater attention to the strategic implications of corporate social responsibility.This article discusses the variety of perspectives related to the strategic implications of CSR. The aim of the study is – based on theoretical approaches, well-known and widely used in CSR-related academic literature – to trace the development of CSR strategy and to reveal its practical application. The main components of CSR strategy, the social responsibility context in corporate strategy and company long-term development are clarified in Zagorka AD case study