2013
3
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First pages
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Should we take into account national culture as we develop our marketing product policy?
Vesselin Blagoev, Michael Minkov
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Marketing Strategies of Companies in Bulgaria in Times of Economic Crisis
Galina Mladenova
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Predicting Consumer Choices Through Analysis of Interactions in Social Networks
Todor Krastevich
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Effectiveness of Customer Relationship Management Programs
Evgeni Stanimirov
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Application of the Price Discrimination in Marketing
Tatyana Netseva-Porcheva
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Marketing as Management Concept
Pencho Ivanov
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The strategic dimensions of Political Marketing
Nikolay Vankov
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Contemporary Developments of Global Imbalances
Silvia Kirova
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Strategic Perspective of Corporate Social Responsibility
Irena Slavova
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Measuring Results of New Product Development
Krasimir Marinov
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Some problems of administrative regulation on economic activity in Bulgaria
Nikolay Tzonkov