Seven Steps to Double Your Business

Seven Steps to Double Your Business was the topic presented to students in the Large Conference Hall by Alexander Nikolov, business consultant and coach. The event organized by the Inter-University Center for Career Development had an objective to make young people know how to achieve higher results and business growth as well as to point out the existing mistakes, strategies of business improvement, etc. At the event attended lecturers, students and guests.

We assist your professional orientation and development, pointed out Atanas Dimitrov, Career Consultant at the Inter-University Center for Career Development. The knowledge you obtain during such meetings will help you being successful as when you search for a job as when you need to form better ideas of starting your own business, said Dimitrov. 

Atanas Dimitrov (on the left) and Alexander Nikolov

I hope that today`s meeting will be useful and will up build your knowledge, addressed to the students Alexander Nikolov. It is important for you to know that there are some certain steps in building up a business, however, they are not always obvious and the business owners often miss them. It will be fine if you leave the meeting forming specific strategies which you can use in the business, understand what is possible and to provoke yourselves, added the lecturer. 

In the Small Conference Hall

Nikolov outlined the important steps in the process of decision making for the small business. He emphasized on some important mistakes made by the people – the lack of focus to a certain group of clients, unclear messages, lack of distinctive elements, underestimation of service and low prices, etc. Nowadays it is hard for the business owners to attract the client attention because of the surfeit of information. The difference between the potential and the real client is enormous because lots of our meetings finish without having a deal, added the consultant. According to his words it is important to generate references by the current and past clients to innovate the business. 

The lecturer

Alexander Nikolov explained that the business and marketing should be unbreakably bound up and constantly tested. Lots of the business owners think that when they start their own business they will stop working, outlined one of the major mistakes the lecturer. The consultant presented 7 major steps unavoidable by the owners in building up their business.  

Participants in the meeting

Alexander Nikolov is a business consultant and coach, author of the book Business Growth, founder of the website www.DoubleYourBusiness.bg and the 7 Steps Formula for Business Growth.