Shared Value Projects Attractiveness for Corporations in Industrial Comparison

Abstract

Companies are held accountable  for their relations and impact on the  environment where they operate, both  environmental and social. Previously mostly  accepted CSR and corporate philanthropy  projects were recently criticized for their  fragmented and often low focus. Their  criticism intensified even more during  the recent economic crisis. The newly  introduced approach, Corporate Shared  Value (CSV), promises to satisfy both the  shareholder and stakeholder interests. This  article analyses the attractiveness of CSV  approach for adoption by corporations,  specifically CSV implemented projects  are analyzed along their focus on social  issues solved and their comparison  across industries. Shared Value projects  preferences by industry shows that many  projects are capitalizing on the companies’  strengths, by analyzing, designing and  implementing projects in the social issue  areas where the company core expertise  can be deployed. However, other projects  are implemented in areas unrelated to the  core business of companies.