Contemporary Trends and Challenges to Enhance Managerial Effectiveness through Effective Organizational Communication

Abstract

Managerial competences are crucial for organizational strategic development. The purpose of this paper is to investigate the relationship and impact of communication as managerial competence on managerial effectiveness. Through a self-administered questionnaire, the study collected data from 323 managers from 205 medium-sized and large enterprises in Kosovo. The results showed a positive impact of communication as managerial competence on managerial effectiveness. The study found that informal communication had a significant impact on organizational effectiveness, whereas formal communication showed no statistically significant results. These findings suggest that managers in Kosovo’s dynamic business environment may benefit from emphasizing informal communication to improve decision-making and team collaboration. Additionally, effective negotiation skills were found to enhance managerial effectiveness. However, the study's regional focus on Kosovo limits the generalizability of these findings to other cultural or economic contexts. Future research could explore testing the model in different countries and consider longitudinal studies to better understand how communication styles evolve over time.