Abstract

The intensive competition on the current tourist market and tourists’ increasing demands require that the tourist base should undergo differentiation and specialization, and that young guests are offered attractive services for, which will facilitate their longterm connection. Families traveling with children have specific needs which are reflected in the way they travel and in their choice of accommodation facilities. However, their preferences vary depending on the young tourists? age. Young guests are offered a number of memorable experiences, such as original racing games with attractive prizes and attractive award ceremonies, which in turn reaffirms the exceptional position of the brand in the child’s mind.