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Influence of Degree of Customers’ Co-Participation on Their Assessment of Product Design and Functionality Economic Alternatives
year
2015
Issue
1

Influence of Degree of Customers’ Co-Participation on Their Assessment of Product Design and Functionality

Abstract

The present paper presents the results of an empirical study conducted among Bulgarian customers of furniture sector on the influence of the degree of customers’ participation (according to the position of Customer Order Decoupling Point) on their opinion concerning product design and functionality, which are analyzed and discussed.

Keywords

survey, customer order decoupling point (CODP), level of customization, product design and functionality, furniture sector
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