The Digitalization – New Media in a New Economy

Abstract

Summary:

Mankind is now in a process of transition from industrial society through informational one to a society of knowledge. In the course of this change the media and the Internet gain major significance. The new information and communication technologies allow the media corporations to offer new products and services and so to influence all the areas of social and public life, thus questioning some traditional structures. In this way not only the consumers are confronted with new off ers and opportunities. The internet business and the media sector are also facing new challenges, because of certain transformations in the economic and market structures, as well as technologies and options used by the consumers.