Management of Company Innovations as Intellectual Property According to the Bulgarian Legislation system

Abstract

Summary:

The article Management of company innovations as intellectual property focuses on product innovations in business and their essence as intellectual property (IP). It addresses the topic of the protection of the product innovations as IP in the Bulgarian legislation, making an overview of their strong sides, advantages and alternatives. This piece of research presents the IP protection of product innovations as invention, utility model, industrial design, know-how and/or object of copyright. The paper is structured in three parts as the introduction elaborates on innovation as an intellectual product. The second part details the various forms of the protection of the product innovations, while the final part is focused on variants of IP strategy in the field of product innovations: different strategic alternatives to obtain economic advantages of the company product innovations. Each intellectual result is presented as an intangible company asset with a specific economic potential and economic instrument for the market success: product identification and differentiation, image and competitiveness.