Corporate Social Capital – Prerequisite for Effective Bonding

Abstract

The conceptualization of the manifestation of corporate social capital presents a cognitive message about its complicated relationship with corporate culture, applicable to both theory and practice. The study presents the authors’ original vision of the role of corporate social capital in business processes, where the dichotomy rationality-irrationality of behaviors and choices, as well as of decision-making directly affects the performance through the corporate bonding. The aim is to conceptualize the contextual specifics of the manifestation of the corporate social capital and its fundamental parameter–trust, with a focus on culture, subcultural constructs, and management practices to outline specific theses for the implementation of different forms and levels of organizational cooperation. The in-depth study of the cultural context favors the development of up-to-date conceptual management models, as well as the derivation of good and appropriate practices. The idea is that the study of the cultural context and in general, the mutual enrichment and coexistence between economics and socio-economic and business anthropology, favors the development of conceptual models for the management of human and social capital, and putting the appropriate practices for effective management.