Research of the Influence of the Innovations of the Business Models on the Economic Results of the Enterprises

Abstract

An expanding amount of research and a growing number of scientific publications are devoted to the problems of business model innovations, given their increased theoretical and practical significance. However, this concept is not well developed. There are very few publications in Bulgaria dedicated to the theory of business models and in particular to their innovation. A study of the processes of innovation of business models in Bulgarian enterprises, including their activity and the actual results achieved by their implementation, has not yet been made. In view of this, the purpose of this article is to briefly present the results of a study of the effects of business model innovation, conducted in a sample of Bulgarian enterprises, as well as to clarify their impact on the economic results of enterprises. The results of the empirical study demonstrate the impact of the innovation capacity of enterprises on the level of economic results achieved through these innovations. The main hypotheses of the study are: 1. Firms that innovate their business models achieve higher economic results than the average level of results for the respective industries. 2. The positive impact of business model innovations on the economic results of enterprises is stronger than the impact of individual innovations of another kind. 3. The economic results of the conducted innovations of the business models are higher in the industries with high innovation capacity than in the industries with low capacity. 4. The economic results of the conducted innovations of the business models are higher in the big enterprises than in the small and medium enterprises with lower innovation capacity. The authors hope that this article would provoke a discussion on these and other similar issues related to this topic. The results would assist future research as well as business leaders in making management decisions in developing strategies. The paper is organized as follows: Section 1 is a introduction and a overview of relevant literature, Section 2 explains the methodology, Section 3 presents the results of the empirical study and a discussion of the results and Section 4 contains the conclusion.

JEL: O32, O33