Influence of Degree of Customers’ Co-Participation on Their Assessment of Product Design and Functionality
Authors: Nataliya Koleva, Ognyan Andreev
Abstract
The present paper presents the results of an empirical study conducted among Bulgarian customers of furniture sector on the influence of the degree of customers’ participation (according to the position of Customer Order Decoupling Point) on their opinion concerning product design and functionality, which are analyzed and discussed.