The Competitiveness of the Bulgarian Economy - Competitive Advantages and Disadvantages (Analyzing with the TOWS Matrix)

Abstract

The economic aspects of competitiveness are important and significant issues for both Bulgarian and international theory and practice. Knowledge of competitive advantages and disadvantages of each nation is of major importance for this category. Thus, the objective of this paper is to identify the strengths and weaknesses of the national competitiveness and to analyze the effective process to develop a strategy for Bulgarian competitiveness. Data provided by the World Economic Forum (WEF) is to be used as an instrument, using which an effort will be made to reveal the strengths and weaknesses of Bulgaria’s competitiveness. Using TOWS Strategic Alternatives Matrix an effort will be made to highlight the Bulgarian national competitiveness strategies, given the current economic reality.