2022
3
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Contents
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Digital Transformation: The Impact on Corporate Strategy
Christian Tanushev
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Digital Transformations and Economic Standards: the Key Questions to Bulgaria Posed by National Economy’s Existing Potential
Diana Nikolova Genkova
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Assessment of the Level of Digital Technologies Penetration in Bulgaria after Covid-19 Outbreak
Christo Ivanov
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Media Communications in Digital Day
Maryna Navalna, Оlena Isaikina
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Taxes, Digitalization and Decentralization
Ivaylo Beev
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Digital Marketing in Retail Banking – Client Attitudes Analysis
Lulzim Rashiti, Xhevat Sopi
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International Experience in the Development of Electronic Commerce and Its Application in the Republic of Belarus
Rutko Dina, Miliutina Veronika
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Price Promotions – the Problematic Child of Marketing
Elena Kostadinova
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Ambiguous Strategy Choice in an Economic Game D(2,2) Describing a Competition
Georgi Kiranchev
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Digital Applications for Improving Tourist Experience in the Wellness Centers in Bulgaria
Denitsa Dimova, Elenita Velikova
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Evaluation of the Efficiency of the Bulgarian Economy Through the InputOutput Model
Sabrina Kalinkova
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Service Failure, its Recovery and Client Loyalty
Olta Nexhipi, Mario Gjoni