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Innovation and Competitiveness in the Context of the Bulgarian Tourism Industry Economic Alternatives
year
2017
Issue
1

Innovation and Competitiveness in the Context of the Bulgarian Tourism Industry

Abstract

Despite the global challenges, international  tourism has still achieved dynamic growth  and undegone continued expansion. Travel  for recreational, leisure or business purposes  is an important source of economic growth  in many countries. This holds particularly  true for Bulgaria as it is a small, less  developed and structurally weak country  which faces the tremendous challenges of  the rapidly changing and highly competitive  global market. Without effective and  coordinated government policies and  actions tourism would not succeed to  exploit fully its potential for inclusive and  sustainable growth. The financial leakages  expressed primarily in loss in revenue from  tourism due to the low competitiveness  of the sector, can significantly narrow the  positive economic benefits of tourism and  make the country vulnerable to negative  economic, social, cultural and environmental  impacts. Competitiveness, as it is evidenced  in the literature reviewed in the article,  depends on the development of the  differentiated capabilities needed to sustain  growth which could be created through  innovation. According to this article, the industry could be enhanced through the  different types of innovation. This applies to  the whole country, to the various subnational  regions, and to the individual tourism  enterprises. Indeed, it is worth emphasizing  that enhancing the competitiveness of  economies, whose companies are exposed  to international competition, depends on  innovation. In that context the article aims  to identify the types of innovation in tourism  and the main areas where they could be  applied while searching for possibilities  to increase the competitiveness of the  Bulgarian tourism industry and to ensure its  sustainable growth.  

Keywords

competitiveness, innovation, tourism
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