Analysis of the External Environment of Green Jobs in Bulgaria

Abstract

Green jobs creation in general has a  number of advantages associated with the  ecologization of the economy, increasing  employment, transfer of businesses to  the green ones, raising the prestige of the  organization etc. In the context of Bulgarian  reality green jobs are an alternative to  traditional employment, but the sector  faces a number of challenges which must  be overcome. The main aim of the paper  is to analyze and evaluate the conditions of  the external environment in Bulgaria which  influence the creation and development of  green jobs in the country. The methodological  framework includes assessment of factors  by using PEST methodology which divides  the external environment into distant and  near surroundings and also transformation of  PESTEL analysis into SWOT analysis. Based  on the collected and analyzed information  the paper offers policy recommendations  and general conclusions related to the  improvement of consulting services,  changing legal framework of green jobs,  implementation of best European practices  for projects creating and developing green  jobs, implementation of different stimuli and  financial support etc.